In this concluding part, we will look at how social media can be leveraged to market books. Excerpt Blogs Excerpts help create great discoverability for content, specifically if the excerpts are [...]
News and Announcements
How do you get your content discovered once you create an e-strategy and deliver your content online?
In the new blog series from AEP, What’s Keeping You Up At Night?, experts offer their advice on the most pressing issues facing the educational publishing industry. The following question was [...]
The Turnkey Approach: Another TOC participant, Impelsys, is a New York-based company with a growing reputation of helping publishers establish their online e-book business. The company’s products [...]
All tweeted out post the hectic but rewarding Publishing Business Conference & Expo which I attended on the twenty third of March. The delay in blogging can only be attributed to an even more [...]
Like many of us in the publishing industry, I have been closely monitoring the recent wave of e-book coverage in the consumer media. We have seen powerful headlines such as “B&N Launches [...]