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Red Ediciones launches eBookstore with 895 titlesDigital Strategy powered by Impelsys’ iPublishCentral technology
Frankfurt / New York, October 8, 2010 – Red Ediciones, a leading digital publisher in Spain, has added a further dimension to its digital publishing business with the launch of their eBookstore with some 895 titles from their digital imprint Linkgua. Red Ediciones has partnered with Impelsys, a global leader in electronic content delivery solutions, to power their digital strategy using the successful iPublishCentral technology that is being used by many large publishers in the world.
In a bid to sell directly and to build direct relationships with their customers, Red Ediciones leveraged Impelsys’ technology solutions to successfully transition their print content online without a lengthy development cycle or the high start-up cost typically associated in setting up such infrastructure.
“Understanding reader behavior is getting more and more important in today’s market, and we realized that it is extremely critical to be in close contact with your customers. We were very pleased that iPublishCentral has tools that allow us to do that extremely effectively,” said Rado Molina, Red Ediciones.
“It was important that the portal solution supported Spanish Language as all of our books are in Spanish, and iPublishCentral not only offered language support but also gave us our own branding making it really our own property, which was quite excellent”, he added.
With this launch, readers can now easily purchase and rent ebooks at Red Ediciones’ new Spanish eBookstore www.linkgua.com. They can also sample content through the ViewInside feature. The titles retain their traditional print book look and feel, while offering new electronic features such as search, book marking and user personalization.
iPublishCentral enables publishers of any size or in any location to monetize their content for sale online and promote their brands and titles across the Web in a simple and cost-effective manner, with minimal up front investment and pay-as-you-go pricing.
“iPublishCentral is truly flexible and works within your parameters. Whether you are an International or local publisher, its all about monetizing your content as effectively as possible,” says Sameer Shariff, CEO of Impelsys Inc.
“We were keen on choosing the right partner to support our digital strategy, and costs, along with technological strength, industry knowledge, and experience in creating solutions for large publishers were some of the important aspects we considered and Impelsys emerged a clear winner by exceeding our expectations in all aspects. The result of this is, we were able to launch our own branded ebook portal with 895 titles, in just 3 months using only PDFs and book cover-art, and that is highly commendable. The result is more convenience, choice and control,” concluded Rado Molina of Red Ediciones
About Red Ediciones
Red Ediciones has one of the most comprehensive lists of classic Spanish titles in the world. Their print and ebooks are available to readers in the USA, Europe, Latin America and beyond. Red Ediciones aims to nurture and to make widely available canonical works in the Spanish language.
Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform(TM) and VirtualPages(TM) and solutions like iPublishCentral(TM) help publishers increase their revenues by delivering content online quickly and cost effectively. Impelsys' passion for client success has helped it build long-term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.
Kiran Kishan Singh