Press Releases

Impelsys Helps Marshall Cavendish Digital (MCD) Earn Top Ranking from Booklist Online

 MCD Makes 2008 List of “20 Best Bets for Student Researchers”

New York, NY (January 15, 2009) – Impelsys, a leading provider of electronic content delivery solutions in the global publishing market, today announced that Marshall Cavendish Digital (MCD), an Impelsys solution powered by Impelsys’ iPlatform technology, has earned a spot on Booklist Online’s “20 Best Bets for Student Researchers 2008.”

Booklist Online has lauded MCD for its rejection of traditional annual subscription renewals and purchasing mandates in favor of allowing organizations to browse and purchase from a collection of 20 titles, including Diseases and Disorders, Drugs and Society, Exploring Technology and Reptiles and Amphibians.

 “Marshall Cavendish offers the perfect blend of credible content, dramatic images and easy-to-use navigation, all of which are invaluable to young readers, teachers and librarians,” said Sameer Shariff, CEO, Impelsys.  “Marshall Cavendish’s print titles are considered high-quality products by the market worldwide.  We, at Impelsys, employed our technology and e-publishing expertise to create the same quality and user experience on a digital platform.”

After evaluating multiple technology services, MCD partnered with Impelsys based on the company’s technology expertise, and experience in delivering reliable solutions for leading publishers worldwide.  Impelsys worked closely with MDC to devise an online strategy for transitioning print content and boosting sales.

Because iPlatform is hosted and maintained by Impelsys, there is no infrastructure investment.  The result is a cost-effective method to leverage existing print content and create online products at affordable costs and in short time frames.

Shariff continued, “We are pleased that Marshall Cavendish has entrusted us with their digital strategy, and we are proud that our solution has helped the company achieve this recognition.” 

MCD ranks high on expert-developed lists and reviews because young and adult users can easily access, search, store, transmit and print information from the site.  For example, an unlimited number of concurrent users can access MCD remotely and conduct searches within a single database or across all databases or browse by title or category.

Once users select a category, they can browse relevant articles, photographs, drawings, maps timelines and primary sources.  Visual resources are organized into galleries with items listed adjacent to the article in which they appear. Article pages feature highlighted search terms, article overviews, printing and e-mail tools, bookmarks, citation options, a dictionary and a space for taking notes.

Within MyFolder, users can view and edit saved images and bookmarked articles, while the site’s image library invites users to zoom in and our and print images along or with related text.

About Marshall Cavendish

Marshall Cavendish is an international publisher of books, directories, magazines and digital platform.  With an extensive global network, Marshall Cavendish publishes in 13 different languages, encompassing a wide variety of interests ranging from home and library references, education and business information.  A publisher of choice and winner of numerous awards and accolades, Marshall Cavendish remains committed to its customers - bringing innovative, authoritative and attractive value added products created by its rich pool of international talent.  For more information please visit: http://www.marshallcavendish.com/.  Marshall Cavendish is a member of Times Publishing Limited.

About Impelsys
Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform™ and VirtualPages™ help publishers deliver content online quickly and cost effectively.  Impelsys’ passion for client success has helped it build long term partnerships with its customers becoming critical in the client’s electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.