As libraries worldwide add digital content to complement print materials, Ingram is expanding its e-book offering for libraries with an e-book subscription option for popular Sesame Street e-books.

The Sesame Street e-bookstore subscription on ipage® provides libraries of any size unlimited access to more than 150 read-along, audio, animated and interactive books through their Ingram library account. The online solution can be used with any browser, and e-books can be read on Mac, PC and the iPad®. Libraries set usage rules on each subscription.

"As Sesame Workshop continues to innovate and grow in the digital world, having our titles available through an industry leader like Ingram benefits many," said Scott Chambers, Sesame Workshop, Senior Vice President, Worldwide Media Distribution. "Ingram's network of libraries will connect more children with our e-books, content that's proven to help them reach their highest potential. We thank both Ingram and Impelsys for helping us expand our reach and make a difference in the lives of children worldwide."

The Sesame Street e-book collection for Ingram's ipage is supported by iPublishCentral, a digital publishing platform developed by Impelsys, a fast-growing company that helps book publishers deliver their content in all major e-book formats.

"The habits of readers are changing and libraries need comprehensive digital solutions to meet the needs of their patrons," said Rich Rosy, Vice President and General Manager, Ingram Content Group library services. "Through our e-book options on ipage and our MyiLibrary® e-book platform, Ingram gives libraries one central location for all their needs in the digital age. We are pleased to add Sesame Street titles to our collection."

ABOUT SESAME WORKSHOP
Sesame Workshop is the nonprofit educational organization that revolutionized children's television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at http://www.sesameworkshop.org.

ABOUT INGRAM
Ingram Content Group Inc. provides a broad range of physical and digital services to the book industry. Ingram's operating units are Ingram Book Company, Lightning Source Inc., Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, and Coutts Information Services. For more information, visit http://www.ingramcontent.com.

 Impelsys CEO Advises Publishers on Widget Selection and How Best to Market Them

NEW YORK, July 16 /PRNewswire/ -- Battered by a down economy, book, journal and magazine publishers are looking for new strategies to secure and retain customers and penetrate new markets. Publishers already involved in e-publishing have turned to widgets to reinforce core brands, introduce new titles and related products, build communities focused on themes, issues or titles and engage readers.

But not all widgets are created equal, says Sameer Shariff, CEO of Impelsys, a leading provider of electronic content delivery solutions for the global publishing market and the force behind iPublishCentral, a self-service e-book platform that includes widgets among its online tools.

"Widgets should enhance the benefits of online marketing, from reduced time-to-market and lower costs, to improved efficiency and customer engagement," Shariff said. "As one of several online marketing tools in the social media category, widgets should reinforce a publisher's relationship with its customers while motivating them to make repeat purchases."

Shariff recommends that publishers consider the following before choosing and implementing a widget:

• Customer Experience: How well does the widget enhance the potential purchaser's experience through interactive, participatory features? Is the widget likely to boost sales through rich media features such as audio and video interviews of authors?  
• Marketing Potential: Does the widget allow potential purchasers to access supplemental marketing materials covering related titles and issues? How likely is it that access to these materials would increase sales across titles?
• Purchasing Decision Support: Does the widget allow potential purchasers to retrieve content that could influence purchasing decisions? For example, can users access tables of content, introductions, author commentaries or sample chapters? Harper Collins' launch of a "browse-inside" feature resulted in a 30 percent increase in print sales, while Amazon.com reported a 30 percent increase in print sales across 120 titles within five days of implementing its search-inside feature.
• Accelerated Web Traffic: To what extent will the widget increase traffic to your portal, boost sales or generate new revenue streams?
• Search Engine Power: How effectively will the widget build back links that enhance search engine optimization (SEO) and search engine marketing (SEM)?
• Strengthened Reader Relationships: Will the widget help to reinforce relationships with former, current and potential purchasers? Does the presence of widgets make it easy and convenient for users to share purchasing decisions and insights with friends and colleagues who might become purchasers?
• Brand Building and Reinforcement: How will the widget assist in building your brand or increase your visibility among target customer groups and opinion leaders?

Shariff also offers several recommendations to publishers on how to maximize benefits from widgets:

• Replace any flat, one-dimensional cover art on your site with widgets. Suggest that reviewers use widgets rather than cover art in their reviews.
• Showcase new or featured titles through widgets on the home page of your site.
• Add the URL for a widget to e-mail signatures and social bookmarking sites such as Digg, delicious or StumbleUpon.
• Augment your commentary to bloggers' reviews with the URL for a widget so other readers can "look inside" a title.
• Tweet the title's URL to other relevant Twitterers.
• Post the widget on pertinent discussion forums and mailing lists.
• Add the widget to widget aggregation sites such as WidgetBox.
• Get authors involved. Ask them to include a title's widget on their blogs and Web sites, add the widget to email signatures, change LinkedIn status to include the widget and position the widget within Facebook or MySpace profiles.

For more information about using widgets to market your e-book titles, visit iPublishCentral.

About Impelsys

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform(TM) and VirtualPages(TM) and solutions like iPublishCentral help publishers deliver content online quickly and cost effectively. Impelsys' passion for client success has helped it build long-term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit http://www.impelsys.com/.

NEW YORK, Feb. 9 /PRNewswire/ -- Impelsys (www.impelsys.com), a global leader in electronic content delivery solutions, today announced that in just three short months since its launch at the Frankfurt Book Fair, its iPublishCentral platform (www.ipublishcentral.com) has skyrocketed to success, having registered more than 150 publishing clients worldwide.

While traditional publishers struggle to respond to the growth and popularity of the Internet, Impelsys has solidified its leadership position by supporting global publishers with online content delivery strategies. iPublishCentral is a self-service e-publishing platform that enables publishers of any size or in any location to digitize their content for sale online and to promote brands and titles across the Web through strategic viral marketing.

"The question for publishers moving forward won't be 'Shall we utilize the Web to increase sales?' but 'How do we invest in the technology needed to distribute and deliver information and knowledge in an innovative way?'" said Sameer Shariff, CEO of Impelsys.

Expert commentary on the evolution, opportunities and challenges of the e-publishing industry, along with live demonstrations of iPublishCentral, will be available at Stand # 8 during the O'Reilly Tools of Change Conference (TOC) inNew York, NY, February 9-11. Impelsys CEO, Sameer Shariff, and CTO, Nizar Jamal, will also be speaking at the conference.

Publishers in every industry -- trade publishing; science, technology and medicine; K-12 and higher education -- can initiate an e-publishing business with iPublishCentral's basic, no-cost package. The package offers publishers access to standard features and functionalities, while drastically reducing the cost and risk of launching an online strategy.

"iPublishCentral removes publishers' concern about making costly investments in new technology," continued Shariff. "The platform provides a risk-free vehicle by which publishers can experiment with new online business models."

Beta-tested with several high-profile publishers including MIT press and the American College of Physicians, iPublishCentral delivers an end-to-end workflow solution, allowing publishers to convert and monetize their print titles by tapping into three integrated modules focused on marketing, distribution and delivery: iPublishWidget, iPublishWarehouse and iPublishPortal.

For more information on iPublishCentral, please visit www.ipublishcentral.com

About Impelsys

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform(TM) and VirtualPages(TM) and solutions like iPublishCentral(TM) help publishers increase their revenues by delivering content online quickly and cost effectively. Impelsys' passion for client success has helped it build long-term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.

NEW YORK, NY - Oct. 15, 2008 - Impelsys (http://www.impelsys.com/), a global leader in electronic content delivery solutions, today announced the launch of iPublishCentral (http://www.ipublishcentral.com/), a self-service electronic content delivery platform for publishers that want an easy to use, full featured and cost-effective solution for selling their print content online.

With iPublishCentral, publishers of any size can make their content available for sale online and promote their brands and titles across the web through viral marketing. Publishers have the option to start on iPublishCentral at no cost for the basic features and functionalities, drastically reducing the cost and risk for publishers to initiate online strategies.

"Publishers can now digitize and monetize their printed books without the burden of a lengthy development cycle or the hefty costs of traditional online publishing and infrastructure," said Sameer Shariff, CEO of Impelsys. "iPublishCentral heralds a new era of publishing by empowering publishers to take full advantage of their content to build new online products and revenue streams with extremely fast time-to-market."

Beta-tested with several high-profile publishers, iPublishCentral delivers an end-to-end workflow solution that allows publishers to convert and monetize their print titles by tapping into three integrated modules for marketing, distribution and delivery: iPublishWidget, iPublishWarehouse and iPublishPortal.

iPublishCentral's market functionality, iPublishWidget, enhances marketing reach by offering readers widgets to promote titles across social networks and blogs. iPublishWidget increases the discoverability of the publishers' content by search engines, and its reports provide insights into reader behavior and preferences. iPublishCentral's ViewInside serves up publisher-controlled content sampling that enhance the likelihood of a reader's decision to purchase.

iPublishCentral facilitates content distribution through its distribute module, iPublishWarehouse, which allows publishers to sort, search, retrieve and distribute electronic versions of titles from a digital warehouse.

iPublishCentral's deliver module, iPublishPortal, allows publishers to quickly develop branded, customizable portals complete with the latest Web 2.0 functionality. An online content generation system allows publishers to leverage content into marketable, online content products and bundles. Other publisher-focused features include individual and institutional subscriptions, integrated usage reports and advanced systems for managing content, users and subscriptions.

"Working with publishers for more than seven years, we understand the challenges publishers face in going online. Our goal was to bring to all publishers, big and small, a solution that can radically transform the process of marketing, distributing and delivering their content and we have achieved it. In short, with iPublishCentral, publishing has evolved," Shariff said.

For more information on iPublishCentral, please visit http://www.ipublishcentral.com/

About Impelsys Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform and VirtualPages help publishers deliver content online quickly and cost effectively. Impelsys' passion for client success has helped it build long term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.