As the evolution into a digital future continues to redefine the publishing industry, trade publishers are compelled to evaluate different business models, to present content suitable for different devices, and to determine which content should be delivered online. Additionally the advent of Web 2.0 and social networks has created an opportunity for publishers to make direct contact with their readers.

By utilizing dynamic viral marketing tools like widgets, content-specific portals, and book previews that allow browsing of sample pages, publishers are poised to cultivate greater understanding of their markets and enjoy stronger sales. Impelsys offers an extensive selection of leading-edge services and products, all of which can be tailor-fit to meet the ever-changing goals and objectives of an industry in transition.