Over the past 8 years, we’ve heard countless reasons why e-books just won’t work. We’ve been advised that digital books will only be a niche market. We’ve been cautioned that e-books will spell [...]
In this part, we will focus on the value that reviewers and authors can add to the book’s online marketing plan. These programs can be created easily, using free tools that are readily available. [...]
In this concluding part, we will look at how social media can be leveraged to market books. Excerpt Blogs Excerpts help create great discoverability for content, specifically if the excerpts are [...]
Marketing books has changed dramatically in the Internet age. While traditional marketing and promotional methods are still effective, they alone are just not enough to bring in the sales. With [...]
How do you get your content discovered once you create an e-strategy and deliver your content online?
In the new blog series from AEP, What’s Keeping You Up At Night?, experts offer their advice on the most pressing issues facing the educational publishing industry. The following question was [...]
The Turnkey Approach: Another TOC participant, Impelsys, is a New York-based company with a growing reputation of helping publishers establish their online e-book business. The company’s products [...]
All tweeted out post the hectic but rewarding Publishing Business Conference & Expo which I attended on the twenty third of March. The delay in blogging can only be attributed to an even more [...]