Gone are the days when corporate training instructors would rely on PowerPoint presentations, graphs, brochures, infographics etc. to keep the employees hooked to the screens. Needless to say that these pieces of information would eventually be forgotten before the learners could apply them at a professional level. In this age of digital transformation, traditional methods of organizational training have shifted gears to learning management system-based upskilling. These LMS platforms are fueled by newer content formats which enhance the learning experience thereby enabling the companies to build a smart workplace and retain talent. One such format are interactive videos.
Visual media, in general, has affected audiences for years, however, the emergence of social media, 4G, video games, on-demand user experiences, etc. have altered the dynamics. The current generation of learners prefers accessibility to content on-the-go and information which allows them to engage with the story, participate in it, and decide what comes next. This preference introduced interactive videos in the scenery of eTraining which ensures the learners to click or touch an image to trigger an action. Let us delve deep into the reasons why corporations should inculcate these videos in their eLearning strategy.
- Makes learning interactive: More the interactivity more will be the learner’s involvement with the content. As per a study conducted by Microsoft, the average human attention span is 8 seconds which is even lesser than a goldfish. So it is a fact that learners are bound to be fickle and will find static graphic information or regular videos slow and uninteresting. To solve this issue, eLearning can offer many story-driven videos which have layers of content or would allow the learners to collect knowledge items that are scattered across the entire journey. This approach can offer companies upskill their employees via decision-based consequences and outputs.
- Makes learning personalized: Two of the main goals of interactive videos is to allow user-driven decision-making and offer user control. Hence these goals can facilitate a superior personalized learning experience and greater choice for the learners. Moreover, these videos can also be structured to allow the employees to select the information based on their respective roles at work, designation hierarchy, or knowledge gaps. So the power lies with the learners to choose which skill they wish to hone or develop new ones based on the requirement of the organization which is a win-win situation for the companies too.
- Makes learning accessible: Be it desktops, or smartphones, or tablets, interactive videos can be played anywhere. Additionally, it will also offer the same consistent and powerful learning experience on-the-go. Hence to create such formats of content, the production process is simple and does not require additional tweaks depending upon the operating systems. A smart device and a strong internet connection is enough for the learners to access them at their own pace from anywhere.
- Makes learning gamified: Interactive videos enhance gamification. The more a learner interacts with these videos, the more they participate in elaborate gameplays. Elements such as scoreboards, feedbacks, quizzes, trivias, etc. add simulations to the entire eLearning courses. Not only will the learners stay engaged in the training programmes for a long time, but they also will be able to understand complex learning concepts in an immersive way. At the end of the day, the L&D department in a company wants the workforce to retain the knowledge and apply them on a professional level.
- Makes learning fast and flexible: Often the companies think about a way in which their eLearning strategy could stand out from the rest and become valuable assets. Interactive videos will help them do just that with their versatility. They can be embedded in a classroom learning environment or a digital one with ease. They can also serve as mini-simulations, or performance support aids.
These compelling reasons are enough to persuade any organization for enriching their eTrainings with interactive videos. However, they need to pay extra attention when it comes to design and conceptualization. Any digital training programme which involves these videos will gain an edge over the others depending upon the usage of relevant interactivities, storyboard, the visuals, and the audio. So it is time to adopt them and usher in a renaissance in your existing learning and development scenery.