Winning the Digital Game – How Marky’s Achieved Unmatched Market Dominance with Impelsys

Business Case

Marky’s has a stellar legacy of more than three-decades in the world of gourmet products – a reputation achieved by retaining its position as a supplier of the highest quality gourmet products. They required comprehensive digital transformation to enhance brand visibility, improve customer acquisition, optimize paid advertising, and implement a scalable marketing strategy that drives sustained growth.

The Solution

Impelsys collaborated with Marky’s to implement a data-driven digital strategy that streamlined marketing execution, enhanced brand visibility, and maximized customer acquisition. We helped Marky’s with a complete digital transformation process, optimized its paid advertising efforts, improved customer retention, and created a scalable growth framework by integrating advanced technology, refining ad targeting, and leveraging omnichannel marketing.

Outcomes

Marky’s achieved remarkable success through its strategic partnership with Impelsys, driving substantial revenue growth, improving digital engagement, and strengthening customer loyalty. High-season revenue witnessed a 72% surge in YoY growth, while paid revenue skyrocketed by 147%.