If generating traffic to your website is a demanding task, then you can imagine how daunting winning the loyalty of your audience will be. Creating engaging content is half job done when it comes [...]
With a host of websites and online book retailers available, it is imperative to use appropriate keywords for maximum visibility. The keywords must be consumer-oriented to lead readers to a [...]
Publishers today have a blend of in-house and outsourced systems for metadata and asset management, production workflows and publishing processes, and they are looking at ways to streamline the [...]
A basic yet essential feature of any book, the index has acquired great significance in the world of eBooks. A well-designed index can be a great asset to any eBook as it helps readers to find [...]
Digital media has already become a niche of publishing and the future too seems buoyant. The reason is simple – too many possibilities. To imagine a future where digital media is the only [...]
In the fast evolving publishing world, the argument has moved beyond print vs. digital. Mobile is the new medium to connect with today’s readers. Creating a mobile content strategy is essential [...]
Until recently, it was a herculean task for publishers to predict which books would actually make it to the readers’ choice in the market. However, advancement in technology, particularly in [...]
The fair is over but the outcomes will linger on. The recently concluded 45th edition of London Book Fair 2016 was a massive success reflecting on the upward movement of publishing industry, [...]
eBook sales can be extremely challenging and publishers are constantly seeking innovative ways to reach out to the readers. They are increasingly utilizing technology and data to enhance customer [...]
Researchers work with tones of diverse and complex information. A major portion of a researcher’s time is usually spent searching for research material. As the world goes digital, documents are [...]
