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Selling Content Direct to Customers – Change Always Hits Resistance – How Impelsys Can Help?

Selling Content Direct to Customers – Change Always Hits Resistance – How Impelsys Can Help?

Changes are always difficult to embrace. It’s common across the board with publishing industry being no exception. You will find resistance when people are asked to change and hence we tend to procrastinate until there is no other choice left. There’s a common theme I...