Empowering 100,000+ Creative Entrepreneurs with a Scalable, Custom LMS: Redefining Learning for the Creative Economy

Business Case

British Council, a leading global organization focused on cultural and creative sector development aimed to replace its outdated, static learning model with a flexible, interactive platform. The vision was to upskill young creatives in underserved regions through engaging, mobile-first learning. The legacy system—based on lengthy webinars—struggled with low engagement, poor accessibility, and no scalability. A new, future-ready platform was essential to foster real impact.

The Solution

Impelsys built a fully white-labeled Custom LMS platform, SoCreative, that reorganized 40+ hours of webinar-based content into 23 interactive, SCORM-compliant courses. Each module integrated short videos, quizzes, real-life case studies, and gamified experiences. The platform also featured a custom homepage, learner dashboards, credit-based incentives, real-time chat, and progress analytics. Hosted in the EU, the solution ensured GDPR compliance and supported over 100,000 users, enabling global reach with local relevance.

Outcomes

SoCreative, the new Custom LMS platform, delivered a significantly improved learning experience by condensing 40 hours of material into just 8 hours of high-impact learning. Engagement and completion rates improved through intuitive design, multimedia, and peer interactions. For learners like Amina*, a 23-year-old fashion designer in Nairobi, Kenya, the Learning Management System (LMS) helped transform her creativity into a sustainable business. And for Kwesi*, a 21-year-old aspiring filmmaker from Kumasi, Ghana, it unlocked a world of storytelling tools and global collaboration he had never imagined possible. Young creatives across Africa could now access learning flexibly, gain business skills, and become part of a larger entrepreneurial community.

*Names have been changed to protect individuals’ privacy.