by Impelsys Admin | Sep 15, 2020 | Leadership Speaks
Data is the new gold. This is a phrase that has come to resonate with businesses across all industries because of the enormous benefits that can be derived from data. Data can be of two types: structured and unstructured. Thus far, structured data has been a favourite...
by Impelsys Admin | Aug 25, 2020 | Leadership Speaks
Over the recent years, emerging and disruptive technologies such as 5G, IoT, AI/ML, Blockchain, RPA, digital transformation etc., have been accelerating and are increasing in demand. It seems, especially with the current pandemic, to have reached a crucial point for...
by Impelsys Admin | Aug 13, 2020 | Leadership Speaks
Lead generation, simply put, is a combination of marketing activities that target each stage of a buyer’s journey to create awareness, spike their interest and eventually forge a customer relationship with them, thereby, converting their initial interest to a sale....
by Impelsys Admin | Jul 28, 2020 | Leadership Speaks
Data is an ecosystem of its own. Analysts drive the ecosystem by arranging complex bits of information into workable insights which can then be integrated into the product. What each business wants to achieve with their digital product can differ, but the solution...
by Impelsys Admin | Jul 7, 2020 | Leadership Speaks
Barely six months into the new decade and we have already seen mammoth changes with many small and large businesses making digital transformation their priority. Just a while ago, having a digital portal was one of the USPs of a business, however, today a digital...
