The love for reading has reinvented itself with the advent of technology. Readers now prefer ebooks in their mobiles or smart devices rather than the age-old style of browsing through books in a library. Moreover, ebooks have the feasibility to be downloaded in any device, they don’t take up space, they are portable, & can be read anywhere. With this change, the publishing industry has evolved for the better. However, content owners still face certain obstacles in the way of publishing, delivery, and marketing of their ebooks. In this blog, we have listed out some innovative ways to avoid these barriers.

 

  • Ebooks fail to have multi-channel access: Print content from their books needs to have a multi-channel digital presence via access points such as eReaders, social media, web/mobile apps, and desktops for better visibility. iPC Scholar is a specialized ebook delivery platform that enables accessibility across all these channels. It’s an independent content curation platform that allows publishers to host their content from a centralized and cloud-based source without maintaining multiple portals.

 

  • Content piracy: Ever since the content has gone digital there has been growing concern among publishers regarding its safety against piracy. Information is easily available online and the chances of getting it stolen have increased. Digital Rights Management aka DRM is a technology that aims in protecting the copyright of the content so that it doesn’t get stolen. iPC Scholar has built-in DRM features making it an ebook publishing-friendly without the problem of content stealing.

 

  • Absence of proper means of marketing: Marketing an ebook isn’t an easy task especially if the publishers are unaware of consumer behavior. To create a feasible and engaging marketing strategy they need to get these insights handy. iPC Scholar offers exhaustive usage analytics such as ViewInside & social widgets which can steer away from the publishers from facing marketing-related problems. It shows publishers – counter reports, book download reports, most read pages, book open reports, order analysis, etc.

 

  • Keeping readers engaged in a site: With the rise of e-commerce, there is no shortage of online bookstores. It has become necessary for the publishers to ensure that the readers stay hooked to their website instead of abandoning them. And the way to achieve that objective is – content personalization. Content can be personalized by utilizing audience engagement data to drive content strategy. iPC Scholar ebook delivery platform does just that via its strong built-in analytics engine.

 

  • Supporting different business models: The appeal to selling an ebook changes depending upon the business model. At present, there aren’t many publishing solutions in the industry that can support multiple models. That’s where Impelsys’ iPC Scholar’s ebook delivery solution gets an edge. Whether it’s B2B or B2C, it supports any business model aptly. Purchase, rent, side-wide subscriptions, book club, etc. are some of the salient characteristics of this platform. 

To sum it all, keeping in pace with technology and catapulting your publishing brand in digital space is easy with iPC Scholar’s ebook delivery platform. It’s a fact that going digital with your books might be a challenge at the beginning, but the right tool will make this task systematic and simple. Moreover, experts in the publishing industry believe that ebooks are here to stay for the long haul.         

Frankfurt Book Fair 2019, as we know is the confluence of culture and content. From the past 70 years, this grand event has brought together authors, publishers, professional visitors, and readers all under one roof. It manages to captivate people from all over the world over and over again. 

 

This year starting from 16th October till 20th October it’s expected to be a grand spectacle again and we’re all set to welcome publishing houses, associations, and societies at our exhibition booth J47, Hall 4.2. The number of exhibitors at the event is expected to be over 7500. There will also be 109+ countries participating along with 2,85,000 visitors, and above 10,000 journalists and bloggers. As usual, there would be multiple highlights such as business conferences, a book fest, arts event, gourmet gallery, literary gala, reading marquee, campus weekend, cosplay, and many more.

 

For Impelsys, it is a special earmarked event as we reach the 10th anniversary at this exhibition. If you’re wondering what’s in our agenda then we’ll be making some major announcements about iPC Scholar and some of our recent initiatives as a part of our Innovation Lab, which are:

  • An AI/ML layer on iPC Scholar which will offer enhanced services to publishers such as product bundling, product enrichment, virtual tutor, and other perks.
  • Metadata tagger which will enhance the content metadata, categorize, and granulate it via a knowledge graph.
  • MCQ/QA generator which will automatically create MCQs from the text of the article or a chapter of the book.
  • Audience segmentation which will separate casual learning from professional learners, a novice from an expert, a consumer from a decision-maker, and will work in many other ways to aid the recommendation engine to take the right path.

With this initiative, we aim towards bringing a plethora of emerging and disruptive technologies such as Artificial Intelligence, Machine Learning, Big Data Analytics, Natural Language Processing, IT Infrastructure, and Cloud Computing services. 

 

Our attendees at the event will include:

 

To schedule an appointment with our expert panel click here. We wholeheartedly believe the fact that companies need to utilize revolutionary technologies to gain an edge in the industry today. That’s where our set of disruptive technological solutions would aid them in going forward. 

 

We’re excited to connect and network with everyone associated in the publishing industry and hope to create an impact with our Impelsys Innovation Lab. 

 

Make sure to visit our booth J47, Hall 4.2 to get thorough insights or email us at corpmarketing@implesys.com for further details.

Book publishing is one of the oldest industries of the world having survived for over five centuries. Over the turn of the 21st century digital enwrapment of human lives has been so thorough that the reading habit is reported to be on decline for the first time in all these centuries. The amount of entertainment and information at our disposal has diverted attentions away from books towards visual and audio rich, brief content, created for individual appetite. Now is the challenging time for publishers and authors when the youth is immersed in social media and Netflix, when the nice smelling paperback has become a luxury, which might fade away into nostalgia some day. For the book to stay relevant the industry needs to create a product that appeals to the generation that’s attuned to video games and memes, we need innovations beyond format and medium.

While our lives are increasingly becoming digital as we are exposed to variety of digital media and our attention span has reduced, book reading is also the oldest fixation of a civilized world while digital disruption of human behaviors is merely a twenty years old phenomenon, and we can safely assume that our oldest habit is not going to die easily, because the publishing industry, whose revenue was up 6.2% in the first quarter of 2018, as per reported by American Association of Publishers, still generates more revenue than Hollywood. However, this disruption has become a permanent thing, it has changed things and will continue to do so.

Launch of Kindle in 2007 and then iPad in 2010 were the moments the popular digital book took form and got popular attention, the next few years ebooks sales rocketed and it looked like they would totally disrupt the market and gradually replace paper books like online streaming replaced dvds. Come 2019 and the inevitable plateau of sales is stretching too far for ebooks, they are nowhere closer to any disruption.

The book of the future needs to evolve further, not just in format but also in content and component, the modern storytelling needs to keep pace with the changing behavior of the consumer, and the relationship between buyer and seller needs to be open and inclusive. The book of the future needs to be interactive, moving and alive, the ebooks in last ten or so years haven’t seen much of technological evolution, this needs to happen, the storytelling should engage the reader. The book needs to be overhauled, so does the industry, publishers and the industry as a whole have to find a way to preserve the oldest fixation of mankind in the chaotic technological environment.