The love for reading has reinvented itself with the advent of technology. Readers now prefer ebooks in their mobiles or smart devices rather than the age-old style of browsing through books in a library. Moreover, ebooks have the feasibility to be downloaded in any device, they don’t take up space, they are portable, & can be read anywhere. With this change, the publishing industry has evolved for the better. However, content owners still face certain obstacles in the way of publishing, delivery, and marketing of their ebooks. In this blog, we have listed out some innovative ways to avoid these barriers.

 

  • Ebooks fail to have multi-channel access: Print content from their books needs to have a multi-channel digital presence via access points such as eReaders, social media, web/mobile apps, and desktops for better visibility. iPC Scholar is a specialized ebook delivery platform that enables accessibility across all these channels. It’s an independent content curation platform that allows publishers to host their content from a centralized and cloud-based source without maintaining multiple portals.

 

  • Content piracy: Ever since the content has gone digital there has been growing concern among publishers regarding its safety against piracy. Information is easily available online and the chances of getting it stolen have increased. Digital Rights Management aka DRM is a technology that aims in protecting the copyright of the content so that it doesn’t get stolen. iPC Scholar has built-in DRM features making it an ebook publishing-friendly without the problem of content stealing.

 

  • Absence of proper means of marketing: Marketing an ebook isn’t an easy task especially if the publishers are unaware of consumer behavior. To create a feasible and engaging marketing strategy they need to get these insights handy. iPC Scholar offers exhaustive usage analytics such as ViewInside & social widgets which can steer away from the publishers from facing marketing-related problems. It shows publishers – counter reports, book download reports, most read pages, book open reports, order analysis, etc.

 

  • Keeping readers engaged in a site: With the rise of e-commerce, there is no shortage of online bookstores. It has become necessary for the publishers to ensure that the readers stay hooked to their website instead of abandoning them. And the way to achieve that objective is – content personalization. Content can be personalized by utilizing audience engagement data to drive content strategy. iPC Scholar ebook delivery platform does just that via its strong built-in analytics engine.

 

  • Supporting different business models: The appeal to selling an ebook changes depending upon the business model. At present, there aren’t many publishing solutions in the industry that can support multiple models. That’s where Impelsys’ iPC Scholar’s ebook delivery solution gets an edge. Whether it’s B2B or B2C, it supports any business model aptly. Purchase, rent, side-wide subscriptions, book club, etc. are some of the salient characteristics of this platform. 

To sum it all, keeping in pace with technology and catapulting your publishing brand in digital space is easy with iPC Scholar’s ebook delivery platform. It’s a fact that going digital with your books might be a challenge at the beginning, but the right tool will make this task systematic and simple. Moreover, experts in the publishing industry believe that ebooks are here to stay for the long haul.         

Frankfurt Book Fair 2019, as we know is the confluence of culture and content. From the past 70 years, this grand event has brought together authors, publishers, professional visitors, and readers all under one roof. It manages to captivate people from all over the world over and over again. 

 

This year starting from 16th October till 20th October it’s expected to be a grand spectacle again and we’re all set to welcome publishing houses, associations, and societies at our exhibition booth J47, Hall 4.2. The number of exhibitors at the event is expected to be over 7500. There will also be 109+ countries participating along with 2,85,000 visitors, and above 10,000 journalists and bloggers. As usual, there would be multiple highlights such as business conferences, a book fest, arts event, gourmet gallery, literary gala, reading marquee, campus weekend, cosplay, and many more.

 

For Impelsys, it is a special earmarked event as we reach the 10th anniversary at this exhibition. If you’re wondering what’s in our agenda then we’ll be making some major announcements about iPC Scholar and some of our recent initiatives as a part of our Innovation Lab, which are:

  • An AI/ML layer on iPC Scholar which will offer enhanced services to publishers such as product bundling, product enrichment, virtual tutor, and other perks.
  • Metadata tagger which will enhance the content metadata, categorize, and granulate it via a knowledge graph.
  • MCQ/QA generator which will automatically create MCQs from the text of the article or a chapter of the book.
  • Audience segmentation which will separate casual learning from professional learners, a novice from an expert, a consumer from a decision-maker, and will work in many other ways to aid the recommendation engine to take the right path.

With this initiative, we aim towards bringing a plethora of emerging and disruptive technologies such as Artificial Intelligence, Machine Learning, Big Data Analytics, Natural Language Processing, IT Infrastructure, and Cloud Computing services. 

 

Our attendees at the event will include:

 

To schedule an appointment with our expert panel click here. We wholeheartedly believe the fact that companies need to utilize revolutionary technologies to gain an edge in the industry today. That’s where our set of disruptive technological solutions would aid them in going forward. 

 

We’re excited to connect and network with everyone associated in the publishing industry and hope to create an impact with our Impelsys Innovation Lab. 

 

Make sure to visit our booth J47, Hall 4.2 to get thorough insights or email us at corpmarketing@implesys.com for further details.

Accessibility in Ebooks

Ebooks are a revolutionary product, it’s amazing how we can instantly download them and start reading within minutes. They don’t use paper and thousands of them can be carried in pockets,  and there are different other advantages in ebooks for readers. We can search for any information within the book or follow external links, and we can conveniently read them wherever we are. But are ebooks and the content in them equally accessible to all of us? There’s a certain minority – people with disabilities in vision, hearing, motor etc – of readers to whom reading an ebook might not be as convenient as for the rest of us.

World Wide Web Consortium or W3C takes web content accessibility seriously, they have laid down Web Content Accessibility Guidelines or WCAG. The current edition of the guideline WCAG 2.0 is a robust, stable and easy-to-implement set of instructions intended to guide web developers and authors worldwide while designing a people friendly website and delivering intelligible content. And we have WCAG 2.1 coming soon, the aim of WCAG 2.1 is to expand accessibility for a wider variety of people with disabilities, such as people with low vision, learning disabilities, speech disabilities and multiple disabilities, all of whom potentially have more opportunities online than ever, thanks to advanced technology.

When we talk about accessibility as a fundamental human right we think about public utilities, services and information. How important is the accessibility in an ebook? Ebooks are not just a source of pleasure, people use them to get information and knowledge, and for work, and when disabled people can’t use the product as abled people would do, it hampers their study and work, not just the pleasure reading.

A lot of readers are print impaired and digital books are a boon to them, they can increase the font size, reflow the text, and change color and contrast to suit their vision. An accessible platform should  allow the use of assistive technologies to read the text out loud with or without being able to see the screen.  The benefit of text-to-speech over audiobooks is that it gives access to a much greater variety of material. Much of this material will not be recorded as an audiobook, or will only appear a considerable time after the book’s publication. Listening to dialogue can also be tricky – if punctuation characters are not read out, it’s difficult to follow a conversation, but if they are, it interrupts the flow of the dialogue.

Current ebooks have features like increasing the font size, reflowing the text to fit the screen, higher color contrast and screen reader. Despite all of these disabled readers don’t enjoy the equality, a case in example would be the screen reader feature may not extend to notes and highlights, it may not handle book navigation and presentation of complex data such as tables or mathematical equations. Digital rights management, proprietary formatting and lack of standards in platforms are the causes of this roadblock. Lack of standard and communication among ebook reader platforms, device platforms (OS), assistive technology providers and various other stakeholders in the industry add to the chaos.

The goal of technology is to provide information and education without discrimination. Good accessibility also makes good business sense. The features that make e-texts flexible enough to meet the needs of disabled readers also make them flexible enough for different platforms, different display devices and even different business models. And as publishing becomes more competitive, opportunities to stand out from the crowd become more valuable. Supporting accessibility is good for businesses while it also helps the social credibility of an organization by allowing equal access to all.

It’s time for the industry to come together and formulate a standard and come to an understanding that makes way for full accessibility that goes beyond font size and linear screen reading, to be incorporated in ebooks that are distributed and read across all mainstream platforms. An accessibility of the kind that transcends pleasure reading, that allows disabled readers, scholars and professionals to take equal advantage of all the available resources. It behooves all the stakeholders in the industry that in future they create new ebook formats and standards for accessibility technologies that provide a truly accessible, usable and convenient reading experience for everybody, regardless of disability or level of technical experience.

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The fag end of the final day saw mild nostalgia among the crowd but the moments and memories of the three day long London Book Fair 2017 will last for some time now. The show ended on a positive note for most of the participants with report of book sales continuing to grow for last two years despite the political uncertainty. One major point of conversations at the fair was the record breaking advance – rumored to be around $65 millionBarack and Michelle Obama received for a pair of books they will write.

Impelsys, like every year, was among the significant exhibitors as a provider of technology for content and learning industry. The announcement of the new version of flagship ebook platform, iPublishCentral Ebooks 8.0 was the talking point at Impelsys booth, along with success stories of its learning platform iPublishCentral Learn, Adaptive Ebooks, and other products and services.

Visitors to Impelsys’ booth watched the product demos and had fruitful discussions with the team present at the booth. The list of visitors consisted of content publishers and learning providers looking for appropriate solutions for digital content development, courseware design and learning delivery. The fair provided a platform to establish new relationships and fortify existing ones.

Sameer Shariff, Founder & CEO, Impelsys Inc. said “London Book Fair is like home coming to us, we exhibit here every year and it becomes sentimental when we think of all those years and how we have grown from strength to strength – just like LBF – in the past decade. We have seen ups and downs but the love for what we do – help spread knowledge through technology – keeps us going and we have come far from where we started. Impelsys and iPublishCentral are now fully recognized names in digital publishing and elearning industry.”

Sameer Shariff and Stefan Kend (EVP Sales, Impelsys Inc.) spoke at the Tech Theatre on topics: Stepping Up the Content Game: Enriched, Interactive Content to Promote Enhanced Learning and Build and Manage Efficient Production Workflow to Get your Digital Products to Market Faster.

Lionel Leventhal, the creator of the fair talks about London Book Fair in this video, “The fair which I started in 1971 with twenty other specialist publishers – originally called librarians – grew each year, now becoming a remarkable, marvelous international event. It’s brilliant, it’s expanded and developed and has becoming something that is totally beyond our original conception. I am humbled by the contribution the fair has made, and continues to make to the book trade, and it will grow from strength to strength.”

Impelsys thanks all the visitors to our booth and our partners who could not make it to the event. As a global contributor of technology to content and learning industry we strive to provide the best of products and services that could help the industry in multiple ways. We thank the organizers and everyone associated with the show. We are currently exhibiting at Learning Solutions Conference & Expo at Orlando, FL, from 22nd to 24th March, our next probable stop is at STM Annual Conference in Washington DC between the 25-26 April.

For next year the London Book Fair dates will go back to usual, 10-12 April 2018, hope to see all of  you there again.