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An Excerpt from The Seybold Report By Steve Paxhia

The Turnkey Approach:

Another TOC participant, Impelsys, is a New York-based company with a growing reputation of helping publishers establish their online e-book business. The company’s products and platforms are supported by technical resources based in India. It has an impressive client list including Reed Elsevier, McGraw Hill, Wolters Kluwer, Thomson, Springer, Houghton Mifflin Harcourt and smaller publishers like Marshall Cavendish, Benchmark Education and Prufrock Press.

CEO Sameer Shariff explained their short term strategy, “We’re helping publishers over-come the current economic downturn by providing a low-cost, self-service, online solution to help publishers monetize, market, distribute and deliver content.”

The company’s iPublishCentral allows publishers to move their content online, while iPublishWidget allows publishers to generate viral marketing around titles. Shariff is optimistic that once the economy recovers somewhat, “publishers will become increasingly sophisticated in developing unique, branded portals through which they can create innovative content and media, sustain relationships… and secure a profitable online presence integrated with more traditional print offerings.” This is a company to watch over the next few years.

Read more at Advances in Custom Publishing at Tools of Change (April 16, 2009)