3 min read

Crossing the finish line

On April 11th, I ran the Paris Marathon. An event that I trained for over the last six months.

As I was running the marathon, my mind went through all the effort that was needed to get ready for the race. Running 42 kilometers is not easy and it takes a toll on your body. The only way to be ready for it, is the preparation that is required months before the race. The preparation and the discipline to maintain your training schedule allows you to compete and potentially complete the race. My race was going well and I was on pace to get to my 4 hour goal when I hit the wall during the 38 km mark. My legs gave in and I was in severe pain. Physically my body was telling me to let up but mentally I knew that I could not stop because the finish line was so close. The last 4 kilometers was a mental vs. physical battle to get to the finish line. At the end I crossed the line achieving my time goal and gaining a personal victory for myself. Crossing the finish line was an incredible feeling of pure and unadulterated joy!

I realized while running the marathon that what we are building at Impelsys is also like a marathon. We, at Impelsys have a clear goal in becoming the leader in supporting the global book publishing market to deliver and market their electronic content. We are passionate and determined to get to the goal and win, not only for ourselves but for our publishing customers. Our training in the “marathon of business” has been the effort that we have put over the last several years to study the transition of the publishing industry, to understand what traditional publishing was all about and to use this understanding to help them adapt and succeed in the electronic world. In turn, helping them add revenues through new and previously unexplored business models and building the content delivery infrastructure for the online world. Just as my marathon training required extreme discipline, achieving this vision too requires discipline, determination and an ever thirsty passion to succeed.

Our industry is a dynamic, ever-changing, ever-evolving one, where almost every day there is something new out there, something more that customers want and something better that someone else is doing. In today’s competitive business world the secret ingredient to success is in having your consumers win. We have built our capabilities and dedicated our vision towards helping our clients’ win, by ensuring that their customers in turn win. We are determined and confident in getting to our finish line.