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Publishing Year 2011 – A Bird’s Eye View

2011, in the true sense, was a busy and eventful year in book publishing. Today, the content which is moving to dedicated e-readers, multipurpose tablets and other digital devices could be in the hands of 15 percent to 20 percent of the world’s population by 2015. We bring you a quick recap of some startling publishing industry events that happened through 2011.

eReading catching up!

Without a doubt, the e-book is practically the biggest thing that’s hit the publishing industry. Publishers and e-book resellers are reporting massive growth.Dedicated e-readers and multipurpose tablets have finally become conventional. The power of the word has actually increased. According to a survey conducted by Bain & Company, across six countries and three continents (United States, Japan, Germany, France, United Kingdom and South Korea), readers now tend to read more when equipped with digital readers.

Self-publishing – The Next Wave

Editors and publishers are now encouraging authors to market their books by self-publishing. Technology companies are set to provide tools that let authors easily publish in hard copy prints and (or) on e-reading devices. Possibilities are vast and authors are now having active virtual discussions with their readers and are already uploading their content on the web.

A year of publishing e-singles

Many newspapers, magazines, books and website publishers, from the LA Times to kids’ book publisher Scholastic, started publishing e-singles in 2011. E-singlesare a logical (and inexpensive) way to monetize earlier published content or introduce new ideas “at their natural length”. It remains to be seen whether e-singles priced at $1.99 or $2.99 can bring publishers a significant source of revenue. But as a trend, this has gained popularity in the e-publishing ecosystem.

The Tablet craze and Social reading continues

The market was flooded with more animated and enriched e-readers in 2011. Digital book publishers are taking advantage of consumers’ taste for e-books by adding new features to keep readers glued. Amazon made electronic readers mainstream with Kindle devices, which were later followed by Samsung and Sony and other providers that have fueled the e-reading trend with their own tablet models.

The year 2011 also saw a new trend – the trend of Social reading. The eBooks get posted as a topic of discussion inviting a dozen friends or co-workers, and being able to see feeds, highlights, comments, and questions—and reply to them.

The Device-war seems to be over

Because most developers are developing e-reader software that will work on multiple other devices, consumers will care less about the device and more about the user experience of the e-reader software, portability of titles from one device to another, and access to a full catalog of titles. The price seems to be right for the experience and the devices are all set to rule 2012 as well.

Amazon and its story

In later 2011, Amazon bought 450 titles from children’s publisher Marshall Cavendish. The books provide the basis of Amazon’s new NYC-based children’s publishing imprint. Amazon’s acquisition of the Marshall Cavendish titles is just the latest in a string of publishing imprints it has launched in 2011. The company now has seven imprints plus a New York-based division, publishing everything from science fiction to romance, and its ambition to become a full-fledged publisher—including the hiring of publishing industry vet Larry Kirshbaum.

2011 – Interesting in many ways!

iPublishCentral witnessed an array of upgrades and enhancements in 2011 owing to rapid and fast-growing digital publishing trends. We have always, through our product platform, stayed committed to delivering unmatched solutions to publishers. The year started off for us by adding iPad Book as an App and iPad Bookstore as an App solution to our offering. We worked rigorously on optimizing and enhancing the online reader as well – which now has faster loading pages than ever before.

The product also grew in terms of giving more useful controls to the administrators of the eBook portals. Yet another exciting upgrade was the addition of 8 new end-points to our distribute model. By the last quarter of 2011, iPublishCentral was ready to support Bookshelf-as-an-App on the iPhone, Android 2.2-based smart phones and Android 3.0-based tablets.

On the whole, the year has been quite exciting for us and we are looking forward to new technologies and trends that will shape the future of the digital publishing revolution in the coming times.

If you are looking to step-up your digital strategy to new heights in 2012, write to us at marketing[at]impelsys[dot]com