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Across Segments and Domains: Projects Showcase: Digital Solutions in India 2014

By Teri Tan |

May 09, 2014

 – This is part of an article which appeared in the 05/12/2014 issue of Publishers Weekly under the headline: Across Segments and Domains: Projects Showcase: Digital Solutions in India 2014. We have taken only the part which concerns Impelsys –

Sketchy project briefing, messy files, ultra-short turnaround or multiple e-deliverables are all in a day’s work for India-based vendors. The challenge, it seems to PW, is to get them to remember the details, challenges and solutions so that their capabilities and expertise across segments, domains and even languages are noted and recorded for posterity.

Here are some of the notable projects that we uncovered along the way.


At Impelsys, an eBook library project from Minneapolis-based Brain Hive began with a vision to redefine reading for k-12 schools by offering students and educators on-demand access to thousands of eBooks at just $1 per title. “Our software development team worked closely with Brain Hive’s product and marketing personnel to gather vital inputs about the company and its mission, target audience, project goals, challenges and expectations. Then we developed a portal that offers, among its many features, online and mobile eBook reading, engaging social reading and sharing, note-taking and citations, custom collection capabilities, librarian budget management, easy user management, robust reporting and a publisher administration dashboard,” says assistant v-p for marketing and presales Uday Majithia. He adds that k-12 students have spent nearly 3,200 hours reading more than 310,000 pages on Brain Hive since its August 2012 launch.

Similarly, for the World Bank’s World Development Report project, the team kick-started it with information gathering. Then, using iPublishCentral’s custom portal, content going back some 33 years was converted into the specified digital formats. “We added ancillaries and new product options, all without incurring the usual overheads of a traditional online publishing process,” adds Majithia.