Digital Transformation: A Forward for the Publishing Industry


Have eReaders, audiobooks, and other forms of digital media taken over the publishing industry?


The publishing sector is moving toward digital formats, content, and tools. The digital publishing sector has undergone a historical transformation by adopting a more absorbable platform because it is closer to readers’ demands.

So, is it essential to be a contemporary publisher?

Well, being a contemporary publisher means that publications must be based on people’s interests and expectations. A digital publisher aims to generate content from a multiplatform and multichannel perspective.

It is imperative to examine how readers’ preferences and habits have changed and how publishers must now realign their business strategies.

Therefore, publishers are abandoning traditional print publishing methods and embracing the digital transformation journey as a recourse. With digitization being critical to growth, several opportunities have now surfaced.

Digital Transformation and Its Key Focus Areas

Digital transformation has influenced editorial work profoundly. Businesses are restructuring entire teams – the creative content teams, teams handling data analysis and IT administration, etc. Furthermore, sales teams overseeing promotional content communication and distribution have also embraced this change.

As a result, digital transformation impacts every process and is not limited to reorganizing teams. Implementing new tools and optimizing distribution channels are a part of this contemporary method of publication.

Here are some key focus areas to prioritize:

Digitization: Publishers can now convert the printed property in the form of digitized content by way of various data conversion techniques. Besides converting printed formats into other formats such as XML, Word, or ePub/eBooks, this process includes evaluating data, planning, and analyzing.

Content Optimization and Reusability: Educators/publishers are cohesively working with government, local authorities, associations, and universities to optimize content for digital platforms and ensure its multiplatform availability. Content Management Systems (CMSs), such as Learning Management Systems and Homework Management Systems, allow the personalization of education for each student. These state-of-the-art CMSs will mitigate constant content changes, stiff deadlines, and workflow bottlenecks.

Automation: It is important to utilize automation effectively without compromising on quality. This leads to cost cuts while improving efficiency. In addition to saving time, publishers can now focus on more productive activities instead of manual workflow from manuscript to print.

Legacy Modernization: The modernization of traditional platforms, when implemented meticulously, adds value to businesses in terms of enhancing agility, scalability, and customer experience, as well as digital transformation. To transition from legacy to modernization, publishers and Standardization Development Organizations (SDOs) can use tools such as Portal on the Cloud, virtual libraries, online reading, and virtual periodicals.

Workflow Management: Publishers exploring digitization will see opportunities to optimize the workflow process of authoring, editing, and publishing content from the start. Optimizing workflow efficiencies with machine learning solutions, digitized production processes, and automated rights management will speed up time-to-market and offer considerable cost savings. A Document Management System for SDOs is an excellent example of an efficient workflow process.

Augmented and Virtual Reality: It could completely change the way teachers not only report but construct stories. It is a movement away from storytelling to “storyliving.” For example, Virtual Reality transports readers into the world where the story occurs. Now, readers can also participate in the absorption of content actively.

A System for Current and Future Needs: New business processes are emerging. Since technology and customer needs define an industry, the system must be robust enough to meet current and future needs. Such robust systems can combat all unforeseen challenges smoothly.

User Experience: Customers like quick responses to queries. Therefore, focusing on user insight is important, as it could help lead with facts rather than intuition. Knowing the target audience becomes easier with the help of feedback, memberships, and performance surveys. Users may provide reviews on the following:

  • Site performance
  • Look and feel of the website or application
  • Content quality
  • Relevance
  • Accessibility
  • Personalization

Understanding user experience could entail having a broad concept, specific statistics, and knowledge of how each user would like their experience to be improved.

Adaptive Content: There are theories stating how AI will increasingly become more relevant with time. Although the chances of it overtaking the human brain are distant, it is meant to make analysis easier. AI can be adapted across various platforms, such as monetization, user behavior, automated payments, engagement, and more.

  • Sensing: Inputs such as text, voice or image search, or data triggers from systems can be sensed through AI.
  • Dissect complex components into bite-size data for easy extraction of meaning.
  • Analyze data to understand or act based on a set of data.

Hybrid Work: Work styles around the world have changed. To maintain a healthy work–life balance, people have switched from daily public commutes to working from home. But does this affect digital transformation?

Well, yes! A remote work style leads to adopting a platform that supports remote work. Therefore, it is crucial that the technology used to support efficient workflow has a structured user interface and is mobile-friendly. The first step in undergoing digital transformation is to get the back end correct.

Cultural and Organizational Acceptance: Changes introduced into the organization should match the organizational culture and be well-accepted. This digital journey of success relies on the people who adopt, optimize, and perform their roles efficiently.

Cohort and Customization: Digital transformation primarily focuses on optimizing all data and content. The success of a system relies on its customized requirements provided by users and intended customers.

No doubt, digital transformation has redefined how companies operate. Embracing this transformation means better data collection, easier audience engagement, new business avenues, cost savings, and an improved customer experience. Therefore, being ready to move ahead with this digital acceleration movement is the right game plan!

Authored by – Adipta Chauhan