Practices
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A feeling that users have when they use a product, platform, application, system, or service is referred to as user experience. It is a broad term that can refer to anything from how well a user can navigate the product to how simple it is to use, how relevant the content displayed is, and so on. This involves the entire design of the acquisition and integration processes, along with branding, design, usability, and function.
User experience is the first most essential aspect of your software product. A well-designed UX can boost traffic and conversion rates by up to 200%. The UX assists you in developing a product or service that is effective, comprehensive, and pleasant.
Excellent customer service can boost KPIs by more than 80%. The only way to set your software application apart from the competition is to have an excellent UX design that will impress even the most seasoned application users.
The UX design of the application enhances the user experience and customer satisfaction, which, in turn, aids in increasing the number of users of the specific application, gaining the consumers’ trust, and encouraging them to use your software. Only 1% of people say eCommerce sites meet their expectations, whereas 90% of users have stopped using an app due to poor performance.
Measuring success, such as the number of buttons clicked, time spent on a page, low bounce rates, faster loading, and so on, can eventually be used to validate decisions. By analyzing user engagement data, you can improve user experience and, as a result, user engagement.
The success of a software product platform or application depends on the user’s experience. The businesses that invest in UX will benefit from the lower cost of customer acquisition, fewer support costs, higher customer retention, and an increase in the market share.
A good UX experience connects consumers to products, platforms, software applications, and services that meet their demands as well as company objectives, aiding you in building a useful, complete, and pleasant product or service. As a result, audience engagement, conversions, and more profits.
The user experience is the most important factor playing a vital role in the success or failure of products in the marketplace. In today’s digital world, speed of a website or app is crucially significant.
The user will not want to sit tight for more than 8 seconds before your website or even till the operating system loads. If your loading time exceeds 8 seconds, your user will most likely become irritated and leave. Even Microsoft and Google prioritise the speed of their operating systems and websites, respectively.
Including speed, the points below play a vital role:
Learning, observing, ideating, iterating, and testing are all necessary steps in creating a great user experience. It’s all about turning bad experiences into good ones.
Although every designer is aware of the fundamental principles of UX design, the following are some of the most common errors that can lead to the software platform’s downfall:
Impelsys has garnered extensive experience working with global Enterprises across Industry verticals on User Experience (UX) designs for web and mobile app development. Impelsys Product Engineering and Application Management Services Teams provide tailor-made solutions for organizations that desire to enhance their user experience design aspects that delight and thrive. Our Teams assist in building the User Experience Strategy, Product Prototyping, Design Sprints, Usability Testing & Validation that can help Enterprises develop new products, platforms, applications or re-invent the existing products, platforms or services for greater impact and efficiency.
Looking for an Expert Team that can help you bring your vision to life? That’s exactly what our team of ideators, business consultants, architects and engineers have done for our clients over the years. Leveraging over 20 years of rich technology experience, Impelsys is diligently creating technology solutions with our tried-and-tested digital transformation approach and application engineering expertise to drive business growth across industry verticals. To learn more, visit Impelsys or write to us at marketing@impelsys.com to get started.
Authored by –
Uday Majithia
Vice President – Solutions and Service Delivery