Practices
Channeling our digital expertise through meticulously...
Customer engagement has always been one of the most effective ways of connecting and cementing a strong relationship with customers. It includes all customer communications throughout the customer lifecycle, both online and offline, intending to help customers get the most out of your product or service resulting in an improved relationship.
Thinking more about services and support rather than thinking of customer engagement may not be the best practice; this could make them opportunistic and less essential to your organization. No matter what industry you’re in, it must be evident that you respect your buyers’ relationships, not just the money they spend. That’s why you need to engage with customers regularly and show that you care about their needs. User engagement helps companies to measure the quality of their branding and messaging effectiveness.
The medium we use to convey has equal, if not greater, importance than the content itself. Nowadays, you have access to dozens of modern messaging tools, as well as an even greater variety of ways to deliver those messages. An organization may find it difficult to find its best medium.
One of the success doors that has paved the way for an increase in customer engagement is mobile applications. It becomes the profit source for all types of businesses. The e-commerce and banking industries have been using mobile applications effectively to connect with their users, reach new customers, and enhance their bottom-lines.
For firms in every industry, mobile applications open a plethora of opportunities. An app can increase the accessibility of your company’s products and services, provide you with a competitive advantage in the market, disclose new personalization opportunities, and promote new forms of customer interactions. Every medium has advantages and disadvantages, so let’s look at when and when you should use each.
The Advantages of Mobile Applications:
Some of the leading applications that majorly impact the customer experiences
PUSH NOTIFICATIONS
Notifications are frequently referred to as the telemarketers of the twenty-first century. Many firms see them as a poorly executed marketing campaign rather than a communication channel in and of itself since they are impersonal, irrelevant, and poorly timed.
Notifications, on the other hand, can be a highly effective vehicle for conveying your messages. Here are some points to remember:
IN-APP MESSAGES
The average open frequency for a SaaS company’s email is just over 20%. In-app notifications have been shown to have twice the user engagement of traditional messages. Because in-app messages are the monarchs of delivering messages in the proper environment, in-app messaging is the way to go. What better moment to seek feedback on a new feature you just launched than while people are in your app and can take instant action.
Email can appear slow and full of unwanted limits when compared to the latest generation of messaging apps that offer rich multimedia and interactions. Despite the proliferation of new channels, email continues to be the cockroach of communication. Every time we think it will die; it reappears with a new use case.
Here are a few of email’s distinct advantages:
LIVE CHAT
People’s communication with businesses has changed over time. People who grew up in chat rooms and on AIM now prefer to communicate on websites instead of filling out forms or waiting for a long phone conversation. Clients are constantly adopting live chat to engage with businesses. Because it is often becoming the primary point of contact for most individuals.
Here are a few best practice tips:
How can Impelsys assist Organizations to take advantage of these available impactful mediums?
Impelsys is a Global Technology Company with over 2+ decades of experience working with global Enterprises and SMBs, managing and delivering engagements related to customer engagement strategies. A dedicated Mobility Practice that has grown over period, designed and built many effective customer engagement strategies across multiple platforms leveraging our market-tested innovative Mobility Solutions. Impelsys believes customer engagement is a must in today’s rapidly changing business world to engage the buyers, create business connections and enhance closing rates. Further on, Sales Teams should continue to nourish and educate consumers through a multitude of channels ensuring customer affinity and loyalty. Regardless of what we’re trying to say, we use various in-app types to provide suitable solutions.
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Meet Sorathia
Software Engineer