A study conducted across the United States revealed that higher education institutions faced instructional and learning challenges – almost 25% of freshmen dropout of college in the first semester.
Full time students today reportedly studied for an average of 14 hours per week, when compared to students in 1971, who studied for 24 hours per week. The industry is observing a shift from just books to education. Publishers are looking at ways to offer content that enables highly adaptive learning experiences.
The proportion of Americans reading eBooks in 2013 has shot up to 28% from 23% in 2012, paving way for the popularity of e-reading and eLearning. Now, almost 50% of Americans have either a tablet or eReader, up from 43% in 2013, and even more significantly from 2012.
With the rise in eReader and tablet ownership, most users aged 18 and above use handheld devices for eReading. This has proven to be beneficial for adaptive learning, with students carrying their iPads, tablets, and smartphones to classrooms.