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Alizz Islamic Bank partners with Impelsys to enhance digital learning courseware for its employees

You can call it the buzzword or the latest trend in the industry but the truth about semantic enhancement is that it’s here to stay. In an industry solely driven by content and strongly improved by technology, there’s no denying that users – the mighty jurists of whether your content is ‘cool’ or not – are the biggest influencers on your brand consumption. It takes a second to tweet about a bad reading experience, or post about how dull the eBook that they’re reading is. The next thing you know – you’re under the scanner for how in today’s day and age, you are *still* offering content which looks so ‘yesterday’.
That is precisely why semantic enrichment of content has become an imperative today. Content has grown into a somewhat complex software that offers not only a reading experience but an enriching learning experience on the go. Readers are not only reading, they are learning, they are creating lasting impressions on their minds as they surf the internet, or flip pages of your eBook. The idea is to (very efficiently) deliver your content, that at an individual level, can adapt to the reader. The semantic and adaptive technology can do just that.

Publishers are using semantics to add meaning to their content by automating extraction of tags, entities, concepts, to augmenting their metadata that represents the semantic tags. Semantic tagging and enriched annotation on unstructured text helps in dynamic search within the content. This also prepares the groundwork to offer an adaptive learning experience for the user.

Specifically for publishers who want to offer training and evaluative interactivity on their digital platforms, semantics is essential. Publishers are using semantics to enhance core functions of their existing products such as search, navigation/collections, and related content suggestions.

At Impelsys, we help publishers make the move towards dynamic semantic publishing and get the most out of their existing content, databases, archives, and reference publications. We convert, enrich and optimize content by adding semantic layer for a smarter learning experience. We also help publishers add value to content with enhanced, cross-referenced information to improve their readers’ reading and learning experience.

While we continue to tread on this exciting new path of semantic discovery and adaptive learning delivery, we would love to hear from you on what you think about it. Also, if you do have a query or two (or maybe more), do drop us a line and we will connect with you.