Publishers today have a blend of in-house and outsourced systems for metadata and asset management, production workflows and publishing processes, and they are looking at ways to streamline the entire process. Here are some key factors to consider in the digital publishing market.
Automate content management and distribution
Managing content manually is time-consuming, tedious and often results in low sales. An automated infrastructure such as automated workflows, document production and content distribution processes can help publishers run leaner operations. Automated management and deliveries further enable effective marketing and strategic planning.
Leverage Search Engine Optimization (SEO) for discoverability
Make titles in electronic editions easy to find by leveraging SEO. It’s imperative to use impactful keywords in the metadata that in turn, lead to greater visibility on the net, improved click rates, a wider audience and enhanced sales.
Widgets to drive sales
Boost sales and increase brand awareness by using sales widgets. Provide unique links in the last pages of eBooks to drive readers to the next title in a series, or direct them to other titles of that particular author. Certain sales widgets facilitate sales within social media platforms.
Evaluate sales and trends reports for actionable insights
It is critical to gather and evaluate trend reports and analyses from e-retailers. Monitor eBook titles and their status through rankings, ratings and reviews. A lot of tools are available in the market that help gather sales and trend reports and enable the publisher to recognize successful titles. This information helps in making timely and smart investments in marketing and promotions.
Be it the resources or technology, a publishing toolkit must be efficient to deliver effective results. Publishers will have to stay abreast with technology and focus on tenable forms of electronic publishing.
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