3 min read

Publisher Marketing – Let the ‘Viral’ Widgets do their bit

Publisher marketing has quite been a buzzword recently. Essentially through the ‘Viral’ dimension of it, publishers now have a much stronger reach and hold on their target readers. This section will unleash the newest trends in the Publisher Marketing arena, giving away the best ways to leverage it for your business.

Publishers! Buckle-up for the viral marketing lane.

Why Viral marketing?

One of the coolest things about the Web is that when an idea takes off, it can propel a brand or company to seemingly direct fame and fortune. For free. Whatever you call it—viral, buzz, or word-of-mouth — having other people tell your story drives action. The challenge for marketers is to harness the amazing power of word-of-mouth.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s coverage and influence. It doesn’t matter if you have an outstanding product or an extremely well designed website, if people don’t know that it exists.

What’s in for the Publishers?

Promoting the e-book can be a crazy affair.

People can instantly see the value of a book that looks like for-purchase content but can actually be downloaded for free. Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.

And the winner is – Widget Marketing!

Widgets are a Serious Marketing Opportunity and brands can use them tactically to form direct relationships with customer. They are like free advertising as they get your content/message onto peoples web pages and desktops at just the cost of the efforts invested in design and content. Their viral nature also means that a properly executed widget can reach the massive number of social networking audience.

What are Widgets?

Web widgets can be composed in HTML, JavaScript, Flash, and other scripting languages. These widgets run in the web page when the page is activated and is normally noticed along the left or appropriate feature bar or in the center of the post.

Widgets combine a range of digital marketing techniques:

  • Online PR and strategic viral marketing
  • Brand advertising and Brand engagement
  • Direct response on sales and lead generation

Benefits of widgets for web marketing includes:

  • Reach your customers faster!
  • Low cost option
  • Visitor engagement and effective call for action

Not only does the Widget enable publishers to promote their brand on the Internet, but also helps in increasing sales by directing traffic straight to the bookstores or retailers.

The Widget in a way acts as multiple storefronts spread all over the web. When a reader chances upon a widget he can view the table of content, browse a few sample pages from a book and search within the book before making a purchase decision.

This article was featured in the iPublishCentral Newsletter. To subscribe to our newsletters, write to us at marketing@impelsys.com