Device innovation and Children behavior – What’s the Connect?
Devices are all over the marketplace! They have found an invincible chunk in all the segments, verticals and industries. The most exciting role they have to play in though is the Children segment. There has been a huge traction seen in the way children have started using gadgets and smart phones for fun-learning, entertainment, gaming and education. Not just that, but to add is how the Publishers have started looking at this as a big challenge.
Time management is an issue for most people today. The regimented life of the average student seems designed to overwhelm that of kids. Grades have become all-important at a time when distractions and extra-curricular activities explode. It has increasingly become a trend wherein parents are concerned about the way their kids learn – more effectively, faster and with utmost exposure to technology advancement.
Children Segment – Are Mobile-Apps the new buddies?
It’s the mobile era! When every other thing is on mobile, the kids can’t keep themselves off the gadget charm. And why would they – for the benefits and the fun they offer!
The Books are just not in trend anymore. Mobile apps have become the new buddies and the answer to everything that can help children learn faster and more effectively. While the world of mobile applications—tabbed as the new Wild West by developers and consumers alike—continues to explode with everything from games to online books to interactive tutorials, there is a lot of content designed to fit the face-to-face classroom. There’s something so intuitive and simple about touching things on the screen that tempt children needing to be shown how it all works.
Conventional Learning – A passé!
Conventional mode of learning has become a passé, and the learning modes have gone Mobile! Be it the poem recitation as a part of the classroom study or the illustrative study of the Human Body – the Books are just not sufficient to satiate to impart the required knowledge. Reasons?
· Are Books interactive? No.
The books have transformed from being hardcopy entity to high-definition interactive apps. The interactivity element has given ebooks a preference over conventional learning modes in the education industry. Learners can now take-up online tests, self-assessment lessons customized to their competency level, which was otherwise never feasible through textbooks.
· Do Books offer rich media? No.
Books as an App come with an in-built capability to present information in a rich and attractive format to enhance the learning experience. Rich media helps deliver 3D animation and flash with a high level of precision, thus finding a huge utility in study of Human Biology, Architecture and Engineering subjects.
· Books speak and sing? Never did they.
Children books thrive on bright colors and fun elements. Books as an App makes it a fun-filled experience for children to learn and absorb the knowledge.
Challenge for the Publishers
Looking at the speed the mobile and gadget market is growing, it has become a huge matter of concern for publishers to keep up with the pace of this advancement. Most of the publishing houses saw the onset of digital publishing strategy in past few months. Publishers are faced with questions such as:
- What should be the digital strategy to penetrate into the Children segment?
- How to convert the textbook content to rich and exciting apps?
- K-12 readers are all going digital. What are the devices that these readers are using?
Success Story: HMH iPad App for the Digital Generation
HMH designed an iPad app that engages tech-savvy 21st century students with access to over 400 video tutorials, step-by-step animated instructions, instant feedback on practice questions, and the ability to write, record and save notes.
HMH Fuse App encourages:
· The use of personalized lesson plans by combining direct instruction, ongoing support, assessment and intervention in a single platform.
· Multiple presentation methods and modes
· All-in-one app with built-in tools including Algebra Tiles, Linear Explorer, Quadratic Explorer, a graphing calculator, text and audio note-taking, scratchpad, and a student response system for instant learner feedback.
· Teachers and students can customize learning and meet individual needs by combining instruction with ongoing support and intervention
· Teachers in particular can monitor performance with real-time student-specific feedback via Wi-Fi
Harnessing on the growing advantages of digital publishing has become critical to children’s publishers. The results over the time have made subtle the need of a right and proactive strategy for this segment.
Thus, publishers have now realized a need to have a go-to-market strategy to take their books to the right audience and in a right mode – the Mobile Mode.
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