6 min read

How Publishers Embrace and Harness Innovation in the current Digital World

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There is little doubt that the arrival of the internet has changed how we absorb information every day. The publishing industry has changed drastically since its creation. From the invention of the papyrus scroll to the introduction of e-books, publishers today are struggling to keep up with and take advantage of  fast-changing technology and digitalization.

Future thinking organizations must embrace the digital revolution to meet changing needs of their target audience to survive in today’s publishing world. With the advent of digital technologies, publishing industries must find ways to adapt to become agile, future-ready firms for the new digital world.

Need to Embrace Digital Transformation in the Publishing Industry

Technology today, more than ever, has a disruptive impact on publishing, with many publishers turning to innovation for continued competitive advantage. The availability of free content across different content distribution platforms have enabled new technologies like ebooks to emerge as the main drivers of change, impacting all aspects of the publishing value chain—from the way, books are published (authors connecting directly to the reader), distributed (e-marketplace), sold (e-tailers) and read (electronic books).

Publishers need to re-invent themselves to adapt to constantly changing technology and the needs of their modern readers.  Keeping in mind the readers’ online behaviour, publishers should shift to adopt mobile and digital services. To harness these changes, the publishing industry needs to develop a digital data-driven infrastructure that can lead to inter-organizational cultural change.  This can range from adopting new digital media, finding new ways to collaborate and reach customers to generate more revenue.

Major Change Drivers for Digital Transformation

Below mentioned are the key drivers of change that publishers need to harness to maximize efficiency in response to changes in the technological landscape. The evolution of such digital technologies can only be seen as a potential saviour of the publishing industry.

Technology Platforms in Digital Publishing:

Publishers can adapt their digital publishing strategies based on new demand for digital content and new digital tools and platforms combined with powerful data analytics. As a part of the digital publishing strategy, publishers have a tremendous opportunity to leverage all the available mobile devices to deliver rich and interactive content to their target consumer audience.

Publishers can adopt best practices from the tech industry such as ebooks, digitized libraries, engaging videos, digital magazines, and online newsletters to develop, grow, and maintain their digital content distribution channels to secure digital sales.

Content Storage

Digitisation of publishing helps keep various network drives, folders and shared content within a cloud-based repository. Such a system streamlines the process of sharing material between multiple departments, eliminates issues of managing piles of different documents, and allows editors to work on documents simultaneously.

Metadata Tagging

Metadata refers to a set of tags or labels that can be applied to files manually or automatically to ensure that any file can be found easily in the system via the semantic search system. Accurate metadata tagging ensures that highly detailed or complicated data can be easily interpreted, analyzed, and processed, thereby enhancing the content’s discoverability.

Discoverability

Publishers need to develop capabilities to access the most relevant content in the quickest of time. Metadata and content storage enable the “Discoverability” of an enterprise, providing the user with the best and most relevant content.  The better the metadata and the more accurate the tagging, the better the discoverability of the content. The publishers can use metadata to create bundled packages of content (books, journals, research papers, articles, etc.) to sell to specific target audiences.

Content agility

Content agility facilitates publishers to respond to the content demand from external users by efficiently repurposing existing material. When the content is available in a cloud-based repository, publishers can easily access and publish content in a new digital format.

Multichannel publishing

Publishers should embrace multichannel publishing that will enable them to bridge the gap between the real and digital worlds. Using various multidisciplinary content in specific subject areas with unlimited, single, or multi-user access helps serve the target customers across mediums. Publisher’s ability to constantly analyze, predict, and adapt to changes in consumer tastes, buying trends, and technology will successfully dictate their business’s future.

Creating a digital future for Publishers with Impelsys

With experience spanning over a decade, Impelsys provides turnkey solutions to publishers, organizations, professional associations, academic institutions, and enterprises, empowering them to be responsive to changing market demands.

Our technology capabilities in content and learning enable us to develop tailor-made solutions to meet your specific business needs. Impelsys is at the forefront in developing state-of-the-art digital solution such as –

Building Digital Content Repository

  • Ebooks: Ebooks are great for distributing your content and engaging your audience. It provides effortless publishing with powerful go-to-market tools while our state-of-the-art reader technology indulges consumers in an enhanced reading experience.
  • eJournal: The journal management and publishing module help publishers manage and deliver their academic, professional and scholarly research content effortlessly. Further, it allows you to publish your journals quickly and employ multiple distribution models to reach your audience

Digital Publishers Databases: Impelsys offers building databases for publishers, which enable them to provide a comprehensive collection of research papers, articles, whitepapers, and other collaterals on a single platform. Such databases offer various subjects that a consumer can use to locate specific journal articles and other publications on a topic.

Offers Subscription-Based Model:

At Impelsys, we can help build a custom, easy-to-use paywall system that works for your business. Our solutions enable our clients to create a subscription experience; designed for both the user who wants an optimized experience and the publisher who relies on paywall revenue to survive.

We help our clients select the right kind of subscription business model after careful consideration of their content and audience. This, in turn, allows them to provide their customers with the products, services, and experiences they want, the way they want them.

Supports Complex Content Conversions Format: XML, EPUB, HTML 5:

Impelsys offers intuitive user interfaces and well-defined workflows to manage digital content hierarchies. Our expertise in technology, media enhancement, and content conversion helps publishers build content for multi-channel delivery to eReader devices, smartphones, and tablets.

Be it complex conversions to formats like – EPUB, EPUB 3, EDUPUB, HTML 5, or XML – or creating rich media applications, our content solutions team can help support your every digital need.

Developing Digital Courseware:

Impelsys offers customizable learning and digital training courseware that can be your branded online learning solution. Whether you are a publisher wanting to add courseware to your product line or an educational institution wanting to move from a traditional classroom model to blended learning and self-learning pedagogy, Impelsys can help provide you with a go-to solution.

Impelsys has reimagined the power of cutting-edge technology with the help of artificial intelligence and machine learning. Have you transformed your content? Get in touch with us today to become future-ready.

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