Practices
Channeling our digital expertise through meticulously...
In this concluding part, we will look at how social media can be leveraged to market books.
These tools, when used along with existing book promotions and online ad campaigns, can generate considerable brand value and sales. They also contribute to building publisher-driven reader communities. These communities are vital for a publisher, particularly in the current system, where maximum contribution to sales come from one single retailer who does not share buyer behavior or profile with the publisher. These tools provide crucial means of reaching out to readers, listening to them, engaging them in a dialog, and in building a direct relationship with them.
Read Some Alternate Approaches to Online Book Marketing (Part I)
Read Some Alternate Approaches to Online Book Marketing (Part II)
References for statistics mentioned in this whitepaper