Enhancing Your Company Through Immersive Learning



Human minds are complex yet interesting. Based on a study conducted by the University of California – San Diego a few years ago, an average human is flooded with an equivalent amount of 34GB of information every day. But how much of this can they retain or recall? The answer to this question is simple. Only the information which stands out will be added to the existing knowledge base and utilized when the time comes. Focusing on the nature of learning is extremely vital to optimize knowledge retention of the learners.

The same theory applies to corporate learning and skill development as well. A well-designed, immersive and informative content will always stand out and enhance the overall learning experience. There are 4 vital factors to keep in mind while structuring these employee-centric courses:

  1. The content should be able to grab the attention of learners.
  2. There must be an ample amount of relevant activities embedded in the courseware.
  3. Learning should involve gamification to make the process fun instead of tedious.
  4. Learners should be able to repeat the modules when required.

Many edtech companies are coming up with innovative e-courses, immersive learning experiences being one of them. Immersive learning utilizes technology to optimize how the brain learns thereby enriching the way employees learn and  increasing the efficiency of training. The value and results of Immersive learning is evidently very positive and has resulted in more and more corporations choosing to apply this technique to upskill and educate their workforce.

How immersive learning will enhance your company.

  • Boost the potential of the marketers:

There is no other way to engage your audiences rather than allowing them to witness real-world advertising collateral. The traditional way of marketing doesn’t allow that scope. Immersive learning techniques allows professionals to test the placement of the advertisements and confirm that the messaging works with the surroundings to entice their end-users. The retail industry is already using this kind of product promotional activities in the form of 360-degree immersive videos.

  • Hone staff on customer handling effectively:

Success of a business is, to a large extent, dependent on customer handling. Using immersive learning to train sales professionals and others who interact with customers daily will give them a better understanding of the process of handling conversations. It will offer an environment which mimics real-life situations and help employees attain expertise in a relatively shorter time.

  • Improve healthcare delivery in hospitals:

Hospital industry is a busy, complex, and demanding sector. Adoption of immersive learning to train the staff for non-technical skills such as communication, decision making, and prioritization can help to achieve this goal. AR/VR can be used to provide a simulation-based environment to engage and train hospital teams to prepare them for contingencies.

  • Ease of getting acquainted with new software:

Not everyone has a great experience while learning how to use a new software related to work. This process becomes much more simplified through immersive training, when a professional gets to understand the numerous functionalities of the particular software in screens spread across all the 4 directions. He/She has to just look at the secondary screen to visualize the output after they have clicked on a particular screen.

  • Simplifying vital training modules:

Complex topics of training such as POSH (prevention of sexual harassment act), fire safety, leadership development, conflict resolution, etc. need to be conducted in a way that sets an expectation with the employees. Immersive training will be the ideal choice for training in these disciplines. There will be no scope of misunderstanding or ambiguity as there will be a clear visual representation of critical scenarios.

A smart workplace with new-age technologies in place offers a chance to produce skilled, productive, and a capable workforce. A study conducted by ABI Research, a renowned emerging technology intelligence company, predicted that the enterprise VR training market will grow from generating 216$ million USD in 2018 to 6.3$ billion USD in 2022. Another statistics from Dell Future Workforce Study shows that over 66% of the global workforce would be willing to use AR/VR products as a training tool. It is only a matter of time that few other companies adopt immersive learning experience to revolutionize workplace training.