Why publishers should embrace automation


The publishing industry has evolved over the years and content automation is one of the recent developments. With scores of content and multiplication in the number of readers, use of automation has become imperative for publishers today. Automation aids in generating content as well as disseminating the same to readers.

Conventional methods of publishing require one master document to be converted manually based on the compatibility factor of each form of media. This is usually a time consuming and expensive process. However, with the use of automation, the process can be made speedy and cost effective by creating the content in a media-independent draft that allows publishing in different formats. Let us take the example of PDF files that can be easily converted to ePUB format with the help of software.

Further, the advancement of technology has led to readers using a myriad of gadgets and each of these gadgets supports different formats of document. Publishers have to match up to the speed of technology to give the users gratification of accessing content on their choice of device, without any limitation.

In creating a copy for the consumer, attention must be given to their demands and preference for a specific format or layout. For instance, books are no longer confined to the hard bound copies. There are tools that convert the old classics to the latest eBook format.

Automation not only helps those involved with the technicalities of producing the document but also the writers. When automation is applied in writing, information is processed and structured spontaneously. Provisions are available for data to be analyzed and translated to stories. Metrics and statistics can be converted into reports, even by mimicking the writer’s style. In areas where writing demands large amounts of data automation can become the economical alternative.